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    Smile Stars back Salman as IIFA's next brand ambassador

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    Salman Khan should be the next brand ambassador of International Indian Film Academy (IIFA), many Bollywood stars felt as the actor stole limelight at its awards function in Colombo on Sunday.

    So is Salman going to fight it out with Amitabh Bachchan to be the IIFA's next face?

    Following Tamils' protest, Big B had decided to skip the IIFA 2010 function after which Salman was made the ambassador of change this year.

    Such was Salman's charisma and charm in Colombo that most of Bollywood now feels that he must rule IIFA officially as well. The post rests with Big B for now.

    Whatever be the reason, in Big B's absence most of the Bollywood stars feel that it is time for change and that Salman is ready to take over the mantle.

    Not just that, right before the big award night, one performance that all stars were looking forward to was that of Salman's. Clearly, he ruled not just many but most hearts in Colombo.

    Stars back Salman as IIFA's next brand ambassador: India Today - Latest Breaking News from India, World, Business, Cricket, Sports, Bollywood.

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