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    Default Reliance Big entertainment ties up with T Series, Hungama

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    Mumbai, Dec 11 : Reliance Big Entertainment entered into a strategic alliance with music company T-Series and digital media entertainment company, Hungama Mobile to exclusively distribute the current titles in the BIG Music catalogue and all future titles in Reliance Big Entertainment on all formats and media including physical formats, Radio and Television, mobile and digital formats, across the globe.

    The tieup will also be instrumental in establishing a whole new trend of collaboration in the music industry, and will give a boost to the industry that is otherwise experiencing near-flat growth, acording to a Reliance Big Entertainment release here.

    Commenting on the association, Amit Khanna, Chairman, Reliance Big Entertainment said, ''The environment of the Indian music industry is opening to opportunities for dynamic distribution models. This is setting the stage for players, from different spheres, to collaborate and focus energies on reaching out to the end-consumer more effectively. We, at BIG Music, are delighted with this association and look forward to leveraging the fantastic network built by Hungama Mobile & T-Series to take our music to consumers all over the world.'' Apart from being the largest record-label in the country, T-Series has one of the most extensive distribution networks across all entertainment verticals globally. Apart from steering sales on physical formats, T-Series will also champion the reach of BIG Music’s catalogue through its network of licensees, publishers and aggregators and all formats of revenues that arise from radio, television & public performances.

    On the mobile & digital distribution front, T-Series exclusively through Hungama Digital Media (Hungama Mobile) will be providing the digital footprint for Reliance Big Music’s catalogue across telecom service providers, internet, IPTV and mobile networks. Their catalogue will be available for downloads on Hungama’s digital distribution network comprising of all telecom carriers in India and across 37 other countries. This distribution will also cover internet portals which include, India’s premium digital entertainment store and numerous other online and mobile networks globally. Through its international partnerships with iTunes, Rhapsody, Amazon MP3, among others, Hungama will power Reliance Big Music’s collections to South Asian consumer’s outside the country.

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