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  1. #1
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    Dec 2009


    Default Has Ra.One already recovered all its money?

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    Shah Rukh Khan's is everywhere these days and so is his ambitious superhero project RA.One. The actor has left no stone unturned in setting the stage for the day the film releases in theatres. Co-produced by Red Chillies Entertainment with a budget of an estimated Rs 160 crore, Ra.One is being touted as one of the most expensive Bollywood films and the King Khan is promoting his film at a break-neck speed -- he has attended as many as seven press conferences in the last 2 weeks.

    SRK kicked off promotions in January this year, when he unveiled the first look of the film on Twitter, even when the film's release was way into the future.

    He then unveiled the first 10-second trailer during the World Cup semi-final match between India and Australia in March, 7 months prior to the release of the film. Along with the first look he also created a 3,600-feet long fan mail, collecting audience wishes and messages. The fan mail will travel to 36 cities across the world to promote Ra.One.

    For the first time in the history of Bollywood, telecast rights of a film's music launch was reportedly sold for Rs 10 crores to Star One which was simulcast on the channel on the day of the launch.
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