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    Default Ra.One changed face of marketing in India, says Eros Media

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    Ra.One changed face of marketing in India, says Eros Media




    Ra.One, probably one of the most awaited movies hits theaters this Diwali, and Kamal Jain, the group chief financial officer-India of the movie’s producer Eros International Media tells CNBC-TV18 that they are expecting this movie to be one of the biggest blockbusters ever.

    The movie is set to be released on Diwali, October 26.

    The key factor ensuring a movie’s success is marketing, and the makers of Ra.One left no stone unturned in that sense. “Marketing tie-ups have really garnered us almost Rs 52 crore and that has substantially funded the entire marketing fund,” said Jain.

    Videocon and YouTube are a few names that Eros had tie-ups with. “I think this movie has changed the face of marketing in India,” added Jain.


 

 

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