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  1. #1
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    Dec 2009


    Default 'Jab Tak Hai Jaan': Guess who's behind the insanely viral 'shayari'?

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    It has finally happened. Yash Chopra has managed to bring out the hidden poet in Aditya Chopra with a beautiful tribute to fidelity and romance for the promotional videos of his next directorial venture with Shah Rukh Khan - 'Jab Tak Hai Jaan'. Khan, who translated the shayari into English, kicked off a viral campaign by asking his fans across the world to translate the poem into their native languages.
    The poetry offers a rare glimpse into the psyche of the reclusive Chopra, who is known to fiercely guard his privacy. The romantic 'Jab Tak Hai Jaan' poetry also lends the title to the film. It was easy to believe that lyricist Gulzar, who has written the songs for the film, wrote the poem. So it was a surprise for the fans when the official YouTube channel of the film credited Chopra with the poetry. Khan posted on Twitter the English translation of it.
    Fans of Khan translated the poem in Turkish, Italian, Japanese, Yiddish German, Persian, French and among others. The trailer has got 2.93 million views on YouTube and a strong buzz is going for the film which stars apart from Khan, Anushka Sharma and Katrina Kaif. In many ways Khan's make-up is reminiscent of the bearded, intense look of his 'Chak De India' protagonist Kabir Khan.

    ...being a human...



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