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  1. #1
    Retired Staff
    Join Date
    Dec 2008


    Default Imtiaz is'nt PR-savvy aajkal!

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    While B-town folk rarely miss a chance to seek publicity for themselves, Love Aaj Kal’s director Imtiaz Ali is a pleasant

    He tried his best to ensure that he received no more publicity than required, as he says, “I don’t like blowing my own trumpet.”

    It started with Saif Ali Khan, also the producer of the film, and Imtiaz reviewing the film’s trailer. While Saif simply loved the trailer, Imtiaz did not like the bit that says ‘From the director of Jab We Met’. Imtiaz strongly opposed it. The two ended up having a fierce argument on this topic and Deepika Padukone, the film’s lead actress who was also present, could hardly control her laughter.

    Imtiaz seriously explains, “Saif and I did have different opinions about this. I did not want to mention Jab We Met in the Love Aaj Kal trailer. I don’t want the crowds to come in to watch Love Aaj Kal with Jab We Met in mind. They are two different films. But Saif thinks that it will help draw in a larger audience. He says that if we can get more people to come to the theatres to watch the film, then why not mention Jab We Met?”

    Eventually though, an adamant Saif got his way and Jab We Met is mentioned in the Love Aaj Kal trailer. “After a week of dilly-dallying, I understood Saif’s point and consented,” Imtiaz says, resigned.

  2. #2
    dR Angels
    Join Date
    Apr 2009



    Thanks !!!
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  3. #3
    Kal Ho Na Ho
    Join Date
    Aug 2008






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