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  1. #1
    Join Date
    Sep 2011


    Default Farhan Akhtar and Ritesh Sidhwani enter the gaming world

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    In 1999, Farhan Akhtar and Ritesh Sidhwani had come together to offer refreshing content to Indian audiences. Some 14-odd years later, the two friends have once again collaborated, this time with Dubai-based Riva Digital, to form one more company Excel Media. Dedicated to creating world-class gaming, web and animation content across genres, many of which will be inspired by Excel Entertainment's varied portfolio, the company will be launched today.

    Says Sidhwani, "It is a good step forward for us in the digital space and we will be creating exclusive content for the web through this and also webisodes. Our partners, with their digital expertise, will give us the technical support." Adds Akhtar, "We've sought to create contemporary cinema in India by striving to understand what audience wants today. Now we are excited to enter the world of gaming and animation."

    They will also be unveiling the first adventure/action game titled 'Fukrey: Rooftop Runner' today, which is based on their film 'Fukrey'. The game will depict the misadventures of four slackers willing to get their hands on big money to achieve their dreams. Keeping the irreverent and quirky tone of the movie, the objective as a player is to collect as many Rupex as possible.

    The game is available on smartphones and tablets and will soon be available on prominent social networking sites. They will also give a sneak preview of another soon to be released original title called Feed The Sparrows, which has been conceptualised by Farhan. Says Riva Group Chairman Paul Roy, "We're excited with this collaboration. We look forward to working with them and using our in-house knowledge and expertise to create ground-breaking content."

    Fukrey, which is a free game, targets advanced endless runner players by offering them new challenges and progressive difficulty. The further Hunny (one of the characters from the film) manages to run, the more difficult the level patterns become, testing the player's dexterity.



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