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  1. #1
    Hot Member
    Join Date
    Feb 2011


    Thumbs up Bollywood Box Office: Tiger roars... and how! The economics of 'E.T.T.'

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    Everyone -- print media, TV journos, radio jockeys, websites, the enormous FB and Twitter fraternity, the netizens across the globe, also just about everyone within the film industry [which includes some A-list actors as well] -- is monitoring the day-wise biz of EK THA TIGER. That's the kind of frenzy this film has generated.

    Enough has been said, spoken and written about the merits/demerits of the film. So let's not get there. Instead, it's time to do the hisaab-kitaab of this much-talked-about biggie…
    Cost of production + Print & Advertising -- 90 cr

    The revenue this film has generated/will generate...
    Satellite Rights -- 44 cr to 45 cr
    Music Rights + Home Video + Ringtones -- 6 cr
    Overseas theatrical share [expected] -- 20 cr to 25 cr
    India theatrical share [expected] -- 95 cr to 100 cr
    Total revenue generated -- 165 cr to 175 cr
    Return on investment [after deducting the cost] -- 75 cr to 85 cr

    If this is not a sure shot Blockbuster, what is?

  2. #2
    Runner Up - Masters Awards
    Join Date
    Jun 2009



    thanks 4 sharing



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