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    Feb 2010


    Default Amitabh Bachchan leads Celebrity Jeans Auction

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    Amitabh Bachchan leads film stars donate jeans in quest of funds to support under-privileged college-going children.

    In order to collect funds for providing under-served children access world class college education, Amitabh Bachchan, in a unique social gesture, took the initiative and donated his autographed jeans to be put up for auction by the Bangalore-based non-governmental organization Parikarma.

    Besides the senior actor, at least seventeen stars have already committed that they will donate their jeans. Understandably, a total of 25 celebrity jeans will be auctioned through the shopping site e-Bay.

    The auction will feature jeans worn by stars like Kareena Kapoor, Deepika Padukone, Priyanka Chopra, Saif Ali Khan, Anushka Sharma, Shahid Kapoor, Sonam Kapoor, Anil Kapoor and Kangana Ranaut. Those from the South who have pledged to donate their jeans are Suriya, Madhavan, Trisha, Dhanush, Rana Daggubati and Vikram.

    The jeans will travel across four on-ground events in cities around the world during the two week period of the online auction, celebrating the global reach of Indian cinema. Following a launch in Mumbai on 27 October, similar events will follow in Chennai on 30 October, Singapore on 3 November and San Francisco on 10 November.

    The Celebrity Jeans Auction is a unique global initiative to raise funds to provide scholarships to the poorest children to access the best colleges.



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