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    Dec 2009


    Default Aishwarya Rai is the first indian actress who demanded share in movie profits

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    Heroes in Bollywood demand for their share of profits from films. It seems Aishwarya Rai is all set to change the rules in the industry. The buzz is that Ash has slashed her remuneration price and instead has demanded a share in the profit of her upcoming film Heroine. Madhur Bhandarkar, who is making the film is known for making tight budget films.

    UTV Motion Pictures along with Bhandarkar Entertainment, director Madhur and the lead stars of Heroine have taken a conscious decision to stick to a budget of Rs 18 crore.

    We know that Fashion, starring Priyanka Chopra and Kangna Ranaut, was made in less than Rs 15 crore. But, with Ash and Arjun Rampal in the lead a budget of Rs 18 crore is certainly a limited amount. So, what we learnt is that Ash and Arjun have decided to slash their fee.

    Instead, they will be sharing the profits of the film. They are confident of Heroine's prospects at the box office. UTV, is certain that the film will do great business and thus they are assured that they can divide the profits with Ash and Arjun. The film is slated to go on the floor on June 8.
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