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    Feb 2010


    Default Our attempt for every Indian is to make them an &dian : Rajesh Iyer

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    Rajesh Iyer, the Business head of &TV speaks to us in depth about the channel and more...

    As the new General Entertainment Channel is all set to hit the screens soon, by launching many shows under its roof with innovative and creative concepts. Here we speak to Rajesh Iyer, business Head of &TV to know about the growing competition among GECs, strategies and more...

    On the grand launch of the channel, Mr Rajesh Iyer says, "We are launching a main line general entertainment channel with a strong lineup of fiction and non-fiction shows, events and blockbuster movies. Through the content we will present just not only the contemporary and progressive Indians but we will look for every Indians someway becoming an &dian."

    He further adds, "Our content offering will be refreshment, because as a brand the spirit is young, it is deep rooted in values and we believe in bringing innovation and finding new ways to meet the challenges of an increasing dynamic."

    On asking about the new channel's competition with Zee channel as being its content very contemporary, he avers, "Yes there is of course a rivalry with Zee Entertainment channel as well but then we will play to win and when the time comes we will also play as a doubles to beat the other networks."

    Talking about his association with Shah Rukh Khan, he says "We are thrilled to have Shah Rukh Khan as the host and face of our non-fiction property and we assure that the audience will get to see and enjoy a different side of him"



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